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Welcome MET among the top supporters of the Finale Outdoor Region!
The Finale Outdoor Region is delighted to announce MET as one of its main sponsors, strengthening a long-standing partnership that now takes a major step forward.
The Valtellina-based company, a leader in the production of cycling helmets and protective gear, has been supporting the Finale Outdoor Region since 2016, when it first backed the Enduro World Series through its Bluegrass brand.
Since then, MET has continued to support enduro events held in the region, helping drive the growth and promotion of the area as one of the world’s top mountain biking destinations.
Thanks to this partnership, MET will contribute to the maintenance of the trails, support the Finale Outdoor Region Consortium and promote an increasingly safe and sustainable outdoor experience for mountain bikers.
Achille Montanelli, Marketing Manager of MET, comments with satisfaction on this new partnership: "For years, MET and Bluegrass have supported the events and the people who helped make the Finale Outdoor Region one of the world’s most iconic MTB destinations. Today, becoming a main sponsor and contributing directly to trail maintenance is a true honor for us: the most concrete way to give back to a land that has given us so much. Trails are the heart of it all — what truly matters to every rider. Building and maintaining quality trails takes dedication, expertise, and resources: supporting them means protecting the future of MTB and continuing to grow this extraordinary sport. "
Enrico Guala, Marketing Director of the Finale Outdoor Region, adds: "We are thrilled with this collaboration, which we have been looking forward to for years and which today has finally come to fruition. MET is a reference point in the bike industry, and we are proud that it has decided to link its name to the Finale Outdoor Region. The quality and innovation of MET and Bluegrass products are a perfect match for our mission: to offer enthusiasts a safe riding experience immersed in an extraordinary territory. With MET we will work together to promote the concept of safety, a fundamental aspect that must be guaranteed to the customer during their adventures, both from the equipment and the trails themselves."
Many MET and Bluegrass products are featured in the FOR YOU CARD reward catalogue— just one more reason to use your card with every purchase in the Finale Outdoor Region.
MET will also be present in the Event Village of the UCI Enduro World Cup in Pietra Ligure, the first race of the international enduro season. Come discover all the latest products in the expo area from Friday, May 9 to Sunday, May 11 in Piazza San Nicolò da Bari.
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