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22/07/2026

GUIDED TOUR: SPOTORNO – A HISTORY OF HOSPITALITY

Before becoming one of the most popular seaside resorts on the Riviera di Ponente, Spotorno played a key role in the birth of modern tourism in Liguria. This guided tour will take you on a fascinating journey through historic hotels, villas, guesthouses and iconic landmarks that tell the story of how the town transformed itself, between the late 19th century and the early decades of the 20th century, into a renowned holiday destination.

An itinerary exploring the origins of the tourist hospitality industry, when travelling was synonymous with elegance, well-being and long stays overlooking the sea.


📍Venue and times
Meeting point: 9.00 pm in front of the Casa del Turismo in Spotorno, on the promenade, opposite the chemist’s.
Return: around 11.00 pm


⏱️Details
A journey to the origins of Ligurian tourism

  • The birth of tourism on the Riviera
    We will discover how the mild climate of the Ligurian Riviera encouraged the development of health and winter tourism between the 19th and 20th centuries, attracting travellers from all over Europe in search of health, tranquillity and Mediterranean landscapes.
    British tourism and the discovery of Liguria
  • The tour will explore the vital role played by British visitors, who were among the first to frequent the Riviera during the winter season. Through their travel accounts, habits and expectations, a new approach to hospitality emerged, one destined to profoundly transform the region.
  • Spotorno’s historic hotels
    As we stroll through the village, we will retrace the history of the first accommodation facilities, the elegant guesthouses and the hotels that contributed to the resort’s fame, bearing witness to an era when Spotorno was beginning to establish itself as a sophisticated tourist destination.
  • The villas and the seafront
    This itinerary will allow you to trace the town’s urban development through its holiday villas, new avenues, the seafront and the buildings that tell the story of the transformation of an ancient fishing village into a modern tourist resort.

💰Cost

  • Free event

📝Registration
Booking is mandatory contacting “Casa del Turismo Spotorno” 📞 019 746836

Contacts and info

Do you have any doubts or questions? Contact us now, we will be happy to help you organize your holiday in the Finale Outdoor Region.

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